Welcome back from your research exchange at UCSD, Leo!

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Leonard Michels has returned from his research exchange at the Rady School of Management at the University of California, San Diego. Under the guidance of professors Ayelet and Uri Gneezy, he explored the fields of behavioral economics and behavioral marketing. Specifically, Leo worked on a project investigating whether the implementation of digital choice architecture interventions can lead to adverse consequences for the choice architect.

We’re happy to have you back Leo, and looking forward to learn more about the new insights you gained into the psychology of decision-making, and how it impacts consumer behavior.