Welcome back, Sophie!
Sophie Kuhlemann has returned from her research stay at ETH Zurich. Supported by the Alfred Vinzl Foundation, she was able to spend two months with Prof. Elgar Fleisch to conduct research in the field of behavioral economics. Specifically, Sophie investigated whether the implementation of digital decision architectures can positively influence the mobility behavior of users.
We are thrilled to have you back with us, Sophie, and we are looking forward to learning about your new insights into decision-making and its impact on consumer behavior.